Tuesday, July 29, 2014

An Interview With The CEO Of Canada's Salt & Light Network

The Jesuit magazine, America, has a very interesting interview posted on their website, with Basilian Father Thomas Rosica, who among other responsibilities is the CEO of the Canadian Catholic television network, Salt & Light..  The network has become something of a media power house, with some of it's programming appearing not only in Canada, but in other countries as well.

Several points I took away firm the interview was that for the New Evangelization to succeed, Catholic communications has to play a role in it.  Dioceses need to invest more in their media outlets, not reduce.  That the Church needs to be smarter in using social media, making it way to connect people with substantive content; which will engage their audience both in the head and the heart.  It is a very thought provoking interview.

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